The guys continue their discussion with Noah Lugeons of The Scathing Atheist and turn their focus towards selling atheism in the public arena.
Podcast: Play in new window | Download (Duration: 55:11 — 19.8MB)
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The guys continue their discussion with Noah Lugeons of The Scathing Atheist and turn their focus towards selling atheism in the public arena.
Podcast: Play in new window | Download (Duration: 55:11 — 19.8MB)
Subscribe: RSS
What I would like to add about the billboard has to do with the overall marketing by AA. When advertising anything you want the “best bang for the buck” and, if you just count on billboard views, the best you can hope for is a few hundred thousand views (for a very expensive billboard). You can put a controversial billboard in basically any location (cheaper billboard, some under $500 per/mo) and it hits millions on national media as well as social media. This is what is known as guerrilla marketing, millions of views for the cost of one obscure billboard.